Golden September, Silver October: NEV Makers Accelerate New Launches as ICE Cars Clear Inventory

As the traditional peak auto sales season of "Golden September, Silver October" arrives, China's auto market is showing clear structural divergence between fuel and electric vehicles. According to a September 13 report by Beijing Business Today, fuel vehicle makers are expanding discounts to clear backlogged inventory through pulse-style promotions, while the NEV market maintains stable terminal discounts and shifts its peak-season focus to dense new product launches. Industry insiders noted that the concentrated promotions are "pulse-window sprints" to boost volume and clear inventory rather than the start of a price war, and the industry's price system remains relatively stable. In September alone, more than 10 all-new or redesigned NEV models are hitting the market, including the new Li Auto MEGA, the upcoming Li Auto i9, the Xiaomi Pengcheng, and the XPeng G9L.