Yiwu's market renewal is also visible inside its industries, China County Economy News reported on November 2. At the Minghong Innovation Park in Suxi town, industrial clustering strengthens research-and-development design, brand cultivation and enterprise collaboration. The park, built around "innovation incubation plus industrial clustering," aims to push the cultural-products industry toward high-end, digital and international development.
Tenant firm Yiwu Keqi Cultural Creative Development has continuously strengthened original design, independent IP and the application of Chinese-style elements. Company head Huang Ping said he wants to send more products rich in Chinese cultural character to overseas markets.
From "selling products" to "doing design, building brands and conveying culture," a growing number of Yiwu enterprises are redefining the value of "small commodities," shifting the city's competitive edge from price to creativity and cultural identity.
Source: China County Economy News / Shanghai Observer
