The 32nd Yiwu Fair created a "Foreign-Trade Quality Products China Tour" exhibition area and a "Yiwu China Commodity City" global-brand zone, with 162 enterprises in the C1 central hall showcasing foreign-trade-quality products in daily consumables, electronics and toys, Sohu reported on October 22.
A dedicated "Brand-Going-Global" zone presented Yiwu Selection's overseas-showroom bestsellers validated by foreign terminal markets, enabling precise matches between buyers and Yiwu source goods and quality brands, and empowering enterprises to deepen overseas markets. Organizers integrated channels to recruit procurement groups from the Middle East, ASEAN, Africa and South America.
The fair links the exhibition with the International Commerce City and the Global Digital Trade Center so overseas delegations can sample at the event and then go deep into the market for category-by-category, precision sourcing, leveraging Yiwu's complete supply chain and cross-border fulfillment. Supporting events include the 2026 "Gold Trade Global" matchmaking for the Middle East and ASEAN and a South American procurement delegation session.
Through "exhibition + market + park" linkage, the fair aims to let more quality Yiwu goods sell to the world with greater speed and confidence while amplifying the export empowerment effect.
Source: Sohu / China Yiwu Net
