Under the national "Quality Strong County" initiative, Yiwu has pioneered "Standards City" construction, issuing 138 small-commodity group standards and 79 foreign-language versions, with seven Chinese-English standards becoming procurement references in Sudan, Yemen and Egypt. A "1+5+2+M" brand-going-global system has deployed 94 brand projects across 38 countries and regions, serving over 5,500 enterprises, with online and offline displays exceeding 1 million SKUs and拉动 market exports by over 2 billion yuan.
In the International Trade City's Zone 5, a pet-supplies standards demonstration zone has published 23 foreign-language group standards, adding a compression-rebound metric to pet bed pads to solve an export-transport pain point, achieving full standards coverage among 62 merchants. The overseas-dispute favorable-outcome ratio rose from 25% in 2023 to 48% in 2025.
The "QI + AI" platform at the Global Digital Trade Center embeds six intelligent tools—product-quality interpretation, labeling-compliance assistance, quality cloud classrooms, calibration management, quality profiling and risk early-warning—directly into the "Small Commodity City Seller" app, helping merchants navigate global compliance.
Source: Sina Finance / The Paper
