A September 17 Xinhua report from Zhejiang highlights how Yiwu—China's "World Supermarket"—is transforming how its small commodities go global by weaving intellectual-property protection into the entire export chain, after years of merchants losing out to trademark squatting and patent infringement.
Yiwu's IP rights service center is the country's only county-level local platform for overseas IP dispute response, integrating 34 services including trademark registration, Madrid international registration, copyright filing and design-patent fast authorization, having served over 100,000 business entities. It monitors trademarks across 197 jurisdictions, covering 100 going-global firms and 327 core trademarks, flagging 229 suspected squatted marks and providing 91 targeted guidances; it has handled 574 overseas disputes, serving 2,502 enterprises and saving over 100 million yuan.
The city's standardization institute has released 138 small-commodity group standards and 79 foreign-language versions since 2019, cutting communication costs with buyers. Yiwu's "152M" brand-going-global system now spans 94 projects in 38 countries and regions, serving 5,500+ enterprises with over 1 million SKUs and pulling more than 2 billion yuan of added export.
Source: Xinhua / Zhejiang
