Chinese Stationery Products Favored by Overseas Buyers During Back-to-School Season

During the 2026 Indonesia ASEAN Stationery and Gifts Expo held at the Jakarta International Exhibition Center, Chinese stationery brands from Yiwu and other cities attracted significant attention from international buyers. Covering 5,500 square meters, the exhibition featured tens of thousands of office supplies, student stationery, and creative cultural products. Buyers from Indonesia, Malaysia, Singapore, and Thailand flocked to the event. Yiwu's KUKI brand, known for its "Shake Pen" with cumulative sales exceeding 100 million units, reported strong orders for its plush companion pen across Southeast Asia. China accounts for approximately 30% of global stationery product exports. The global smart error-printing machine market reached 18 million units in annual shipments by end-2025, with China contributing over 65% of global output, demonstrating the country's transition from product output to creative output.