With simplified rules this year - platforms dropped cross-store discounts, deposits and threshold games in favor of spot price cuts and instant ordering - Yiwu's Double 11 ran as steady operations rather than a flash frenzy. In the first week of the promotion, one bonded-logistics company alone sold 1.0634 million orders worth 242 million yuan, up 51% and 55.2% year on year, while Yiwu's comprehensive bonded zone and bonded logistics center host more than 130 cross-border e-commerce firms with over 70,000 imported product categories from 90-plus countries.
Logistics kept pace: at YTO Express's Yiwu consolidation center, an automated sorting line runs at 2.4 meters per second, lifting per-worker handling from 800-1,200 to about 1,900 parcels an hour, with inbound daily volume reaching 1.8 million parcels. AI streaming robots and live-commerce studios ran in parallel, and express riders teamed with on-demand delivery services to deliver some orders within hours, turning Double 11 into a window on Yiwu's industrial-belt supply and digital-operations strength.
