At the Johannesburg Motor Festival held August 28-30, Chinese automakers including Great Wall Motor, Chery, and Changan made a prominent collective appearance, showcasing their latest models and technologies to South African consumers.
According to data from local financial institutions, approximately 40% of new cars financed in July 2026 were from Chinese brands, a dramatic increase from just 0.01% in 2016. This represents one of the fastest market share gains by any automotive group in a single decade.
The growth spans multiple segments, from budget-friendly compact vehicles to premium SUVs. Chinese brands have gained reputation for offering good value propositions, combining modern features, competitive pricing, and comprehensive warranty packages.
Chery has already begun upgrading its Rosslyn plant in South Africa, signaling a transition from pure export to localized manufacturing. Other Chinese automakers are exploring similar local production strategies to serve the Southern African market.
Industry analysts noted that Chinese NEVs are particularly appealing in South Africa due to their combination of advanced technology, affordability, and suitability for local road conditions. The shift reflects a broader trend of Chinese automotive influence expanding across the Global South.
Source: China News Service
