During this year's Singles' Day promotion, the Yiwu Comprehensive Bonded Zone's first wave (October 20-26) pushed cross-border small-parcel outbound volume past 3.6 million units. East Buy's global shopping livestream from its bonded warehouse drove strong self-operated cross-border health-product sales, with CoQ10 at 26 million yuan and DHA algae oil at 10 million yuan on their debut days.
The "bonded warehouse plus livestream" model is deepening and diversifying: beyond East Buy, brands such as perdays and Xiaoxiaosan are broadcasting inside the zone, moving the studio into the warehouse so consumers can "watch and buy" while orders ship instantly. The format is extending from a single top host to multi-brand, multi-platform, multi-category matrices.
More than 130 cross-border enterprises cluster in the zone, and Yiwu's cross-border import lists have exceeded 100 million parcels this year, covering over 90 countries and regions, keeping the city top-ranked nationwide.
Source: Yiwu Commercial News / Bonded Zone
