During the 9th CIIE, Estee Lauder Companies and Alibaba Cloud Intelligent Group signed a strategic cooperation memorandum to deepen artificial-intelligence collaboration. The two will work across four areas: AI infrastructure and model foundations, unified data platforms and AI decision-making, consumer insight and omni-channel marketing intelligence, and co-innovation on Tongyi Qianwen beauty AI.
The deal signals that global consumer brands are increasingly plugging into China's cloud and large-model ecosystems, using domestic AI to power consumer experience and business innovation.
