At the Paris Motor Show, Seres vice president Kang Bo announced that its AITO (Wenjie) brand will enter the European market next autumn, sending the company's A-share price to a limit-up. According to multiple industry sources, the overseas version of AITO will adopt a "BOSCH Inside" cooperation model, jointly developed with the German engineering giant Bosch.
The overseas AITO M6, M7, M8 and M9 will all be equipped with Bosch's full intelligent suite, covering advanced driver-assistance, the smart cockpit and the chassis. Bosch has already started development of the overseas models, with high-speed NOA currently planned for mass production around September next year.
The approach reflects a broader strategic pivot among Chinese smart-EV brands: rather than exporting vehicles built entirely in China, they are localizing intelligence stacks and compliance through partnerships with established global suppliers, easing market access and building trust with European regulators and consumers.
For Huawei's ecosystem of partner automakers, the move is a test of how far its intelligent-driving and cockpit technology can travel when wrapped in a globally recognized supplier brand.
Source: Paris Motor Show / industry sources
