OpenAI announced that ChatGPT Ads has reached a $1 billion annualized revenue run rate in under 200 days, with the ad platform now available in more than 40 countries and self-serve access expanding. The milestone establishes advertising as a major new monetization pillar alongside subscriptions, reflecting strong enterprise and consumer demand for AI assistant products. The rapid growth has also sparked industry debate over whether advertising incentives could influence AI assistant answers, a concern OpenAI says it is addressing through transparent labeling and content policies.
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