Ford is giving a clearer look at its upcoming Fathom electric pickup truck, with camouflaged prototypes recently seen undergoing testing on the streets of Las Vegas. This sub-$30,000 compact EV truck aims to expand Ford's electric vehicle offerings and reach a broader market segment. The model is expected to leverage Ford's new Universal EV Platform, aiming to bring an entry-level electric truck to market around 2027. Spy shots reveal a familiar pickup form factor beneath the camouflage, potentially challenging expectations for a completely new vehicle category. Ford CEO Jim Farley previously hinted at a radical design, but the prototypes suggest a more traditional silhouette.
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