China's trend toys are gaining massive popularity worldwide, with Yiwu boasting the most complete soft plastic toy industry chain from raw materials to molds to international trade markets, according to a report on August 12, 2026. The industry has achieved over 90% local sourcing of components in some areas, with new product prototyping possible in as fast as 7 days. One Yiwu toy factory exports 99% of its products, with Europe accounting for 60% and the US for 30% of sales. The 'Xiaolongbao' squishy toy became an unexpected viral hit overseas earlier this year.
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