As the back-to-school season arrives, student product markets in Yiwu, Zhejiang Province are experiencing peak shipping and sales volumes. Yiwu merchants and factories are working at full capacity to fulfill orders.
CCTV Finance reported that orders began preparation in July and entered an upward cycle in August. Merchants in the stationery section of Yiwu International Trade City said shipping volumes are currently two to three times higher than usual.
This year's student products emphasize personalization and aesthetic appeal. Smart student products equipped with AI and VR technology have gained strong market popularity due to their combination of fun and practicality.
E-commerce data shows that name sticker product transaction volumes surged more than 400% in late August, while children's backpack transactions rose 209% in the past two weeks. Smart educational products and educational toys grew 49.9% month-on-month.
A salesperson at Hongmao Electronics Technology said buyers have high requirements for AI products, with one customer from Hebei placing an order of at least 10,000 units requiring daily delivery of over 1,000 units.
Source: CCTV Finance / NetEase
