Chao News reported on August 31 the remarkable story of Yang Jiaoping, an 85后 entrepreneur who transformed from the traditional beauty industry to toy manufacturing and global export in just seven months.
As the founder of Jiahao Trendy Toys, Yang established her shop in Yiwu's sixth-generation market, the Global Digital Trade Center. Her business focuses on a single star product: food-grade silicone squeeze toys (捏捏乐), with over 800 different designs ranging from dessert series to cute animal and cartoon characters.
The rapid transformation from beauty industry veteran to toy manufacturing entrepreneur exemplifies the dynamic business environment of Yiwu, where the convergence of supply chains, digital platforms, and international buyer networks enables cross-industry entrepreneurship at unprecedented speed.
Yang's daily routine involves managing bank transactions, inspecting new samples, meeting with international buyers - including a new Filipino customer who needed pricing for dozens of samples - and handling incoming orders. The store caters to a global clientele seeking trendy, affordable stress-relief products.
The story is part of a series marking 20 years of promoting "Yiwu Development Experience," highlighting how Yiwu businesswomen have evolved from street vendors to digital commerce operators with overseas warehouses, from struggling with foreign languages to fluently switching between multiple languages, and from traditional barter to live-streaming and AI-assisted product selection.
Source: Chao News
