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Yiwu's 'Shopping-Style Tourism' Draws National Attention During National Day Holiday

   2026-10-13 Yiwu Media Center / People20

A weekly review of Yiwu-related coverage in national mainstream media between October 5 and 11 shows unusually broad attention, spanning multiple channels and dates.On October 9, CCTV's Xinwen Lianbo reported that the new elevated station building of

A weekly review of Yiwu-related coverage in national mainstream media between October 5 and 11 shows unusually broad attention, spanning multiple channels and dates.

On October 9, CCTV's Xinwen Lianbo reported that the new elevated station building of Yiwu railway station officially entered service. On October 8, People's Daily published coverage of building a stronger grassroots emergency management system in Yiwu to explore effective pathways for county-level safety governance. On October 5, CCTV's Chinese International Channel broadcast live from Yiwu, where holiday "shopping-style tourism" went viral as small commodities reflected renewed consumption vitality. On October 6, CCTV Finance reported on foreign entrepreneurs experiencing the "warmth of China" in Yiwu, focusing on the city's accelerating reforms to ease foreign business registration and its growing ability to attract foreign investment. The same day, CGTN featured holiday consumption at the world's largest wholesale market, while on October 8 CCTV News highlighted the Yiwu Import Commodity City as a popular holiday check-in destination.

Xinhua's mobile client reported on October 9 that Yiwu's market has entered its autumn and winter hat sales peak season. Zhejiang Daily led its October 5 front page with Yiwu Hongtai Company's iterative smart toys driving export growth, with "AI pets" taking the emotional economy business worldwide. On October 7, Zhejiang Daily highlighted how the Futian logistics park is building warehouses and bridges to connect goods worldwide, and on October 8 reported that Zhejiang's goods are reaching Asia and Europe as China-Europe trains depart under holiday safeguards.

Source: Yiwu Media Center / People's Daily / CCTV / Xinhua

 
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